A man posing as hip-hop icon Snopp Dogg has circulated around NFT.NYC to spark events at a non-fungible token (NFT) event. Although the goal was to entertain the event, the response from the online community was mixed.

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On Twitter, Kevin Collier shared his collide with a fake Snoop Dogg at an NFT event in Times Square. According to Collier, the guy who dressed up as the famous rapper wasn’t really Snoop Dogg, but more of an impersonator who was hired to “make a stir”. Collier added that the experience “is like a metaphor,” alluding to copyright issues associated with NFTs.

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Twitter user Regiscake shared a photo of a fake Snoop Dogg with his VIP tag saying Doop Snogg:

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Although Doop Snogg was there to stir up excitement at the event, not everyone was happy about it. Redditor synthpop criticized this move indicates that NFT has fake art, fake ads, and fake Snoop. “So far, everything is on the brand,” they wrote.

Reddit user az_is was also unimpressed by the fake Snoop Dogg. Expressing its dissatisfaction, Redditor noted that NFT, a technology created to protect identity, is currently “sold with a fake version of a person.”

Snoop Dogg may be the face of Web3 and NFT, but what does that mean for the industry?

In April, the legendary rapper was also named as a strategic investor in provider MoonPay’s funding round, along with “industry VIPs” such as Justin Beiber, Bruce Willis and Ashton Kutcher. Following this, MoonPay also recently partnered with Snoop Dogg’s Death Row Records to launch an NFT marketplace:

Back in March, the real Snoop Dogg and Billy Ray Cyrus released a single called “A Hard Working Man”. Along with the single, the metaverse company Animal Concerts supported the release with a 50,000-piece NFT.