Parent company of Instagram Meta announced On Wednesday, the company will begin testing NFTs on Instagram Stories using its SparkAR augmented reality platform.

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CEO Mark Zuckerberg said about the ad“We’re expanding our test to allow more creators from around the world to display their NFTs on Instagram.” The company also mentioned in a recent article, “Creators and collectors will be able to share their digital collectibles via Facebook and Instagram once we start rolling out the feature on Facebook with select U.S. creators at a later date.”

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Zuckerberg confirmed that Facebook is going to support NFT in the future:

“We will soon be adding this feature to Facebook as well — starting with a small group of US creators — so people can cross-post on Instagram and Facebook. We will also soon be testing NFT on Instagram Stories using SparkAR.”

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In May, Meta released digital collectibles, which the company described as “an entirely new way for consumers and creators to share NFTs on Instagram.”

Earlier this week, Meta also announced that it would team up with other technology companies to create a metaverse standardization body. The group intends to create the next version of the Internet and develop a common ideal for Web3 and the Metaverse. Some of the companies that have joined the initiative include Adobe, Epic Games, Microsoft, Nvidia, and Qualcomm; Apple was noticeably absent from the package.

Meta is not the only company looking to integrate NFTs. It followed social media rival Block, which moved NFTs to Twitter back in January. Twitter’s NFT support allowed users to link ether-based wallets to their accounts and display their drawings as profile pictures. eBay recently acquired Ethereum-based NFT marketplace KnownOrigin, expanding its presence on Web3. Even established DeFi companies such as Uniswap are starting to enter the NFT and metaverse markets following the recent acquisition of NFT aggregator Genie.