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NFT Metaverse Pastel World Pushing Art and Tech Boundaries Despite Bear Market

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Web3 venture Krew Studios posted additional details about their highly publicized NFT Pastel World avatar project on a lengthy Twitter. a thread and a freshly updated litepaper.

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The startup behind the hit NFT MASKS collection from actor and artist Jordi Moll describes Pastel World as “the most ambitious project released by Krew Universe to date”, whose multi-chain model will “pave the way for future collaborations” with emerging crypto communities.

Manga Meets Metaverse

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pastel world is the brainchild of singer-songwriter JVCKJ, former half-platinum pop couple Jack & Jack, and London-based illustrator Uriah Barrett-Thomas. A collection of NFT/PFP in the form of CryptoPunks but with more utility, the series is an authentic manga and follows a fantasy storyline that ostensibly serves as the project’s roadmap.

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In a nutshell, each tokenized avatar is a “Prophet” traveling through space and time, equipped only with a magical backpack, an enchanted item that must be cherished to ensure survival in the Pastel World. Over time, the metadata for each NFT will be updated, resulting in a gem on the backpacks of the Prophets – a gem that determines which “zone” each character should inhabit. What’s more, every customizable NFT element will play a part in the story’s continuation.

To quote the above tweet thread, “The creativity that pervades knowledge permeates the planetary environment, divided into carefully mapped zones such as Cloud9, Fairy Kingdom and The Grounded, where the undead roam.”

While Pastel World came about as the result of the aforementioned art collaboration, Krew Studios was heavily involved in the creative and technical process through its web3 launch studio, Krew Labs. The company’s eponymous creative agency will also handle marketing and community management going forward.

“Anyone can create 10,000 PFPs and add a theme on top, but it takes skill to create a whole universe around an NFT collection.” says Rambino, co-founder of Krew Studios. “One of the things that impressed us the most about Pastel World was the knowledge.”

A total of 8,800 Pastel World NFTs have been created on Ethereum, and the team intends to do various integrations with other web3 communities, including those created by the Krew Universe Platform Launchpad.

With the upcoming introduction of special traits and accessories hidden in Prophets’ backpacks, and the evolution of the various zones of the planet, it is believed that Pastel World will evolve into a full-fledged metaverse.

Stay bullish in a bear market

Like some other web3 projects, Krew Studios goes out of their way to emphasize that this is business as usual, despite the bearish market. The recent downturn has led to a sharp drop in NFT floor prices, with the industry still struggling to recover from the reputational damage it has suffered from Terra’s impressive growth. crash.

To be fair, Crew’s optimism about Pastel World’s success is no illusion. In addition to leveraging the talent and profile of JVCKJ and Barrett-Thomas, the company is capitalizing on its significant production experience: Before switching to web3 in 2021, Krew Studios worked on projects for clients such as Universal Music, Boohoo and Epic Records.

Over the past year, the studio has expanded its team to make sure it has the experience it needs to make a mark on web3. The in-house creatives include blockchain, digital art and gaming experts, while an experienced advisory team has been brought on board to assist up-and-coming NFT artists and brands looking to make a splash in the crypto world.

In the near term, Krew’s goal with Pastel World is to nurture a passionate and engaged community of token holders and traders to better cement the project’s status in the growing economy of the metaverse. The firm is also building infrastructure for future web3 projects and is creating a private club for art collectors, Mask World, which features curated NFTs.

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