Shopify launches suite of blockchain commerce tools for merchants

Cryptocurrency e-commerce giant Shopify has launched luxury blockchain commerce tools to improve the user experience of their web3-centric stores hosted on the platform.

Announcing the move via Twitter on Feb. 9, Shopify blockchain team designer @ryancreatescopy noted that “we have launched several new tools to help you build token apps for Shopify merchants.”

In particular, advanced functions for connecting a crypto wallet and application programming interface (API) tools for “tokenization” were highlighted. The latter has been in beta with early access since June 2022 and was previously only available to a select number of sellers.

With tokenization, all applicable Shopify merchants can now set up their stores to dictate which token holders can and cannot access exclusive products, NFT drops, and benefits.

The tool verifies a user’s eligibility through their connected wallet and is touted as a convenient way for NFT merchants to reward certain users or add exclusivity to certain products.

tokenization example: Shopify

In terms of enhanced crypto wallet support, Shopify has integrated with the Sign-In with Ethereum SIWE protocol, led by the Ethereum Name Service (ENS) and the Ethereum Foundation.

Essentially, SIWE provides secure user login and authentication of Ethereum accounts and ENS domains without sharing private identifiers such as names, phone numbers, and residential addresses with third parties.

In the past, the subject of personal information about users has been a pain point for Shopify. In April 2022, a group of disgruntled users filed a class-action lawsuit against hardware wallet firm and provider Ledger over a massive user data breach from the duo back in 2020.

Ethereum transition to Shapella “on the horizon”

ENS Labs community supporter @sadaf.eth spoke about SIWE’s integration with Shopify via Twitter on Feb. 9 and referenced developer documents explaining how to embed the tool in Shopify stores, much to the delight of some members of the Ethereum community.

“The StatementGenerator prop allows you to customize the statement displayed in the “Login with Ethereum” message. The function receives the address of the connected wallet, which allows you to expand and customize your messages to better match your brand, ”the document says.

At this point, once the merchant connects the SIWE feature to the Shopify wallet, it appears that users will be able to click the “Sign in with Ethereum” button to connect their addresses through SIWE reseller partners such as Coinbase, Fortmatic, WalletConnect. , Portis and Thor.

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