Popular messaging platform Telegram has announced the launch of a new premium tier of its services in an effort to monetize a portion of its user base. According to Pavel Durov, the company’s CEO, the new level of over 700 million monthly active users meets the needs of these users for more bandwidth and storage capacity.
New Telegram premium tier to expand user features
Telegram, one of the most popular messaging apps in cryptocurrency circles, announced it will introduce a paid premium tier of its services that will allow users to access new features and expand on some of those already available. The move comes as the company aims to monetize a significant portion of its user base, which recently hit the milestone of 700 million monthly active users.
According to CEO Pavel Durov, the premium tier is a response to a group of users who wanted to upgrade their bandwidth and storage directly from the app. He decreed:
After thinking about it, we realized that the only way to allow our most demanding fans to get more while keeping our existing features free is to make these higher limits a paid option.
Among the new features available to paid users is an increase in the number of channels they can subscribe to – 1,000 compared to the 500 that the free tier offers – as well as the creation of 20 chat folders with 200 chats per folder. Pricing for this new level of service has not been disclosed at the time of writing, but estimates are close to the $6 mark, according to Techcrunch.
Path to monetization
This is not the first attempt by Telegram to monetize services on a platform that provides messaging and content management systems to thousands of people and companies around the world. Last year, the company introduced a sponsored posting feature, allowing advertisers to post sponsored posts in large channels with more than 1,000 subscribers.
However, the biggest attempt at monetization was the launch of Telegram’s own token called gram. The initiative managed to raise over $1 billion from investors around the world, but was eventually shut down by the US Securities and Exchange Commission, which issued a temporary restraining order against the company back in 2019. This led to the fact that Telegram refused to launch the token, and returned the money to depositors, also paying a fine to the institution.
What do you think of the new premium user tier that Telegram will launch? Tell us in the comments section below.
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