Qatar Airways announced Tuesday that it has launched its first QVerse metaverse experience. This virtual reality platform allows stakeholders to virtually visit and navigate the premium check-in area at Hamad International Airport (HIA).

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However, according to the company’s statements to Cryptooshala, QVerse is simply the company’s first foray into the metaverse. The company said it intends to expand its virtual environment initiatives and believes the metaverse is part of the future of human relationships.

“We believe that the future is virtual. The Metaverse will empower people, expand their horizons, and break down their limitations by challenging the most basic methods that were once limitations.”

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According to the company, its entry into the metaverse reflects the desire of its passengers for “immersive content that can help them make decisions before buying a ticket, and often seeks to discover the aircraft they will fly.”

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“Therefore, we believe QVerse will change the way passengers make shopping choices,” the company said in a statement.

The company also emphasized that it plans to add more features, locations, and interactions to its metaverse platform and is committed to making the social experience available through the Oculus Quest VR platform.

It also intends to include buying tickets for physical flights and choosing seats on real planes across the metaverse. The company noted that action in metaverse gateways like Decentraland and The Sandbox could happen in the future.

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“We are currently focused on building our metaverse rather than investing in Decentraland or Sandbox. But we do not rule out this plan. We continue to explore how we can develop this area and strategically implement NFT in QVerse.”

Qatar Airways last year became the first airline in the Middle East to adopt the IATA blockchain “digital passport” in partnership with the International Air Transport Association (IATA). Recently, the US Air Force also announced their entry into the metaverse and filed for a trademark for an initiative called SpaceVerse. While there are few details of the order and what SpaceVerse is, the order emphasizes that it will be a virtual reality training, testing and operating environment for the US defense agency.